In addition I have begun a Customer Loyalty program where you get 5% of each sale saved up in in-store credits which allows you to save up and get free stuff! And yes, you get that 5% when you buy the gift cards too! So you can give a little and get a little, or buy the gift card for yourself and save twice!
Please note you only get the loyalty 5% when you purchase wearing the group tag.
Not sure how the gift cards work? Check out the Gift Card FAQ.